Análisis de la gestión de la innovación en la Cooperativa de Ahorro y Crédito Fernando Daquilema , en la ciudad de Riobamba, en el año 2023

Abstract

Abstract: This study analyzes innovation management at the Fernando Daquilema Savings and Credit Cooperative in Riobamba during the year 2023, assessing its impact on competitiveness. Through surveys and interviews, existing practices were identified and their effect on performance was evaluated. Strategies such as innovation training, metrics tracking systems, and recognition programs were proposed to bolster the innovative culture. Findings suggest the need to foster a participative culture that values creativity and collaboration. Keywords include: innovation management, competitiveness, strategies. This work provides a thorough analysis of innovation practices within a financial cooperative, offering specific recommendations to enhance its innovative and competitive capabilities, with implications for both the institution studied and the financial sector at large, promoting adaptability and differentiation in a dynamic and evolving market.