Análisis de la gestión de la innovación en la Asociación de Tejedoras de María Auxiliadora en el cantón Sígsig en el año 2023 - 2024

Abstract

Abstract: This work addresses issues related to inovation management, focusing on the study and analysis of the María Auxiliadora Toquilleras Association (ATMA). It emphasizes the importance of growth and competition in a constantly changing global market. Through research in the theoretical framework, definitions of innovation management are presented, and various applicable models, such as the Double Diamond Model, Lean Canvas Model, and Lean Startup Model, are examined. A survey was conducted to collect data to analyze the impact of the innovations applied at ATMA during the periods from 2021 to 2023. The results showed that several innovation activities were carried out in this company, significantly impacting the quality of products made from toquilla straw. However, several factors hindered the innovation process. As a result of these findings, a continuous improvement proposal is presented, focusing on customer satisfaction and the company's ability to adapt to changes in the competitive market. This proposal aims to strengthen ATMA's innovative capacity and maintain its competitiveness in a globalized environment.