Plan de comunicación estratégica y marketing digital para la empresa Glom Sublimados

Abstract

Abstract: The main objective of this study is to develop a comprehensive communication and digital marketing plan to boost the positioning of the company Glom sublimados. The most significant results were the increase of followers on Facebook and Instagram, the increase of engagement through the creation of attractive content and the strengthening of the brand's presence thanks to personalized products, especially valued by millennial parents. Market research allowed us to improve our digital marketing strategies, while product innovation allowed us to succeed in our campaigns. The strategic communication and digital marketing plan for the company Glom Sublimados demonstrates the importance of having a solid digital marketing and communication strategy to boost visibility and increase online sales. Key proposals include more comprehensive audience research, more varied content, and a functional e-commerce website. The established suggestions aim to boost online sales and increase organic traffic, expecting a growth in engagement and greater customer participation. Implementing the mentioned strategies will allow Glom Sublimados to improve its competitive positioning.