Propuesta de un modelo de gestión por procesos para la comercializadora ecuatoriana de calzado COMECSA S.A., cantón La Libertad, provincia de Santa Elena año 2023 - 2024

Abstract

Abstract: The purpose of this research is to design a process management model for the Ecuadorian marketer company Comecsa S.A., located in La Libertad canton, province of Santa Elena. It can be prioritized the continuous improvement to the customer through a quality management system based on indicators and the verification of the processes. It was carried out a thorough analysis to the goals related and was proved the absence of techniques in the employees tasks. Interviews were conducted to managers and surveys to employees in order to identify shortcomings in the processes regarding the methodology use. The results demonstrated the viability of the proposed model to optimize process management in the organization. In conclusion, the importance of implementing corrective and preventive actions to guarantee Comecsa operational and administrative efficiency is highlighted. The relevance of process management, continuous improvement and quality in the marketing business context is underlined. Finally, the results have shown that an action plan with milestones and responsible parties in the process manual will contribute to the effectiveness of the techniques.