Análisis de la gestión de la innovación en la Cooperativa de Ahorro y Crédito Fernando Daquilema Ltda., de la ciudad de Riobamba, provincia de Chimborazo, en el año 2023

Abstract

Abstract: The study Análisis de la gestión de la innovación en la Cooperativa de Ahorro y Crédito Fernando Daquilema Ltda., de la ciudad de Riobamba, provincia de Chimborazo, en el año 2023 , investigates the innovation process, planning, use of resources and investment executed for its implementation. The non-experimental and mixed research methodology used through descriptive - analytical methods allowed us to examine the population made up of the Manager to whom the ACTI´s Model interview was applied and a sample of 115 employees, through a structured questionnaire, their knowledge and commitment was determined in innovation and development. Among the most significant results is that the innovations achieved by product are developed in the sales field, where 51% have focused on the development of existing products; and, 92.9% of employees consider that they have the talent and ability to face change processes. Finally, the applicability of the Oslo´s Model will contribute significantly to the cooperative philosophy that seeks customer loyalty and satisfaction through new products and processes.