Análisis de la gestión de la innovación en la Cooperativa de Ahorro y Crédito Juventud Ecuatoriana Progresista Ltda., en la ciudad de La Libertad, en el año 2023.

Abstract

Abstract: This thesis examines the management of innovation at the Cooperative of Savings and Credit Juventud Ecuatoriana Progresista Ltda. in La Libertad during 2023. The study is based on a theoretical framework that provides a sustainable basis for addressing this topic and uses an inductive method with a mixed approach, utilizing quantitative and qualitative data obtained through surveys and observations. The research revealed an urgent need for innovation in the cooperative due to a lack of investment in the relevant department. Surveys showed that customers perceive a shortage of innovative products and services, while observations indicated poor internal communication and inadequate management of innovation. The management of innovation at the Cooperative of Savings and Credit Juventud Ecuatoriana Progresista Ltda. is limited by a vertical structure. It is recommended to increase investment in innovation and marketing and to adopt a more horizontal structure to promote collaboration and creativity. These actions will help highlight new products and services, meet customer needs, and improve competitiveness.