Diseño de una ruta ecoturística como alternativa de desarrollo del cantón Santa Elena

Abstract

Abstract: This proposal focuses on promoting sustainable and cultural tourism, whose purpose is to offer unforgettable experiences in places where the natural and cultural resources of the canton of Santa Elena are managed efficiently. This will satisfy the expectations of tourists and at the same time improve the economy of the local community, preserving and strengthening cultural integrity and biological diversity. To develop the project, an ecotourism route was created as a development alternative in the canton. Through a situational diagnosis, the main tourist attractions were identified, analyzing their characteristics, geographic location and demand. A non experimental research was carried out through surveys of 161 tourists, who showed a good acceptance of the proposal. Based on the results of the surveys, a two-day ecotourism route was designed, focusing on four key points: the commune of Valdivia, the Dos Mangas trail, the El Pelado marine reserve, and the Amantes de Sumpa archeological museum. This route seeks to promote tourism in the region, benefiting both visitors and the local community.