Análisis de la gestión de la innovación en la empresa E&H Energía y Hormigones Cía. Ltda., en la ciudad de Loja, en el año 2023

Abstract

Abstract: This research work focuses on the analysis of innovation management in the company E&H Energía y Hormigones Cía. Ltda., located in the city of Loja, during the year 2023." In an increasingly competitive and constantly changing business environment, the ability to innovate has become a key factor for the sustainability and growth of this organization through The detailed evaluation of the implemented innovation strategies focuses on how these strategies influence their growth and competitiveness in the local market. Through a mixed methodological approach, strengths and areas of improvement in innovation management are identified. of organizational culture and investment in technology to foster an innovative environment. The application of a survey that contains 13 variables, addressed by the company's general manager, allows obtaining current and true results of the company. consolidation of innovative processes. In conclusion, this work examines how the adoption of digital technologies and innovative strategies can improve the competitiveness, efficiency and sustainability of the company. This analysis provides E&H Energy and Concretes Cía. Ltda. practical recommendations to optimize your innovation management, contributing to strengthening your position in the market with digital transformation in the administrative and operational areas of the company.