Primer mapa de cibermedios en Latinoamérica. Caso de estudio: Chile

Abstract

Abstract: Technological advances have allowed cybermedia to improve their content to reach a more diverse audience. This research proposes to build the first database of Chilean cybermedia. To achieve this objective, an observation of 40 Chilean cybermedia was carried out, taking into account characteristics such as: hypertextuality, interactivity, accessibility, updating, etc. The observation was complemented with an interview to a group of experts on the subject. Among the findings, it was found that few Chilean media apply new journalistic trends such as drone journalism, games, mojo, etc., and that social networks, especially X (Twitter), are the preferred media for disseminating their contents. The main conclusions point out that despite the existence of a large number of digital native media, the leaders in public preference are the digital migrants, whose advantage lies in their long journalistic trajectory, despite the fact that their formats are similar to their paper versions, demonstrating that trajectory and content are relevant above platforms and style.