Plan de comunicación estratégica y marketing digital para la empresa Italsteel Distribuidora

Abstract

Abstract: In today´s interconnected and digitalized world, companies fase the challenge of standing out from their competitors and genuinely connecting with their target audience. The evolving nature of Brand-customer relationships in digital environments is significantly impacting the success and survival of organizations. This phenomenon is directly influenced by our online behavior as consumers. As constant angents of change, businesses have only one alternative to ensure their survival: adapt to the changing world. This curricular integration Project proposes a comprehensive strategic communication and digital marketing plan for Italsteel Distribuidora, a B2B company dedicated to promoting entrepreneurship through the wholesale sale of jewelry and accessories. Through a thorough analysis of the company´s current internal and external situation, strengths and weaknesses were identified. Determining these key findings allowed for the establishment of the most pressing needs to be addressed, setting a general objective to strengthen the brand´s digital positioning and customer loyalty. The proposed strategic communication and digital marketing plan provides a comprehensive roadmap with specific strategies and actions sto enable the company to achieve its digital marketing goals, strengthen its online presence, and establish itself as a leading brand in the country´s wholesale jewelry importer market. The proposed strategic communication and digital marketing plan provides a comprehensive roadmap with specific strategies and actions to enable the company to achieve its digital marketing goals, strengthen its online presence, and establish itself as a leading brand in the country's wholesale jewelry importer market.