Análisis de la gestión de la innovación de la empresa Carnes y Frigoríficos Paulita SAS en la ciudad de Cuenca en el año 2023

Abstract

Abstract: Carnes y Frigoríficos Paulita faced the opportunity to analyze innovation management within their processes and products. The objective of this research is to diagnose the current state of the company and propose tools and actions that will allow it to stand out against its competition and within its environment, ensuring its long-term leadership position in the meat industry. To achieve these goals, this research adopted a descriptive design using deductive, analytical, and exploratory methods. Primary information was gathered through a survey, complemented by secondary data from relevant studies and the selected study population. As a result, deficiencies in innovation management within the company were identified, leading to the formulation of innovation proposals. This includes the design of the implementation of three types of innovations: focused on digital marketing, improvement of existing processes, and technologies.