Diseño de estrategias que impulsen la competitividad de las microempresas del sector de servicios turísticos de la localidad Canoa del cantón Olmedo, provincia de Manabí, año 2024

Abstract

Abstract: The research made it possible to diagnose the competitiveness of tourism microenterprises in Canoa, province of Manabí, through an analysis of their business practices and management in the tourism sector. The existing theoretical framework on competitiveness, business management and tourism was examined to support the study, highlighting the importance of adapting strategies to the particularities of the local market. The applied methodology included detailed data collection through surveys and documentary analysis, followed by an analysis process to evaluate current practices and propose strategies to strengthen competitiveness in this economic sector. The results obtained made clear both the problems and the opportunities for microenterprises. Areas of importance were identified such as the need for innovation in tourism products, improvements in operational management through digital technologies and local strategic alliances. Specific recommendations were made to strengthen competitiveness, including the implementation of sustainable practices and the effective use of resources. These strategies are designed to improve the profitability and efficiency of microenterprises, and also to enhance their contribution to local economic development and community well-being.