Plan de Comunicación Estratégica y Marketing Digital para la Empresa Keah by SK

Abstract

Abstract: This work addresses the challenges faced by Keah by SK, a company located in Santo Domingo de los Colorados that manufactures handmade women's sandals. Despite its reputation and quality, Keah struggles to maintain sales due to the lack of a solid digital marketing strategy. The company's current strategy, including its efforts on social media and other digital platforms, will be analyzed to identify opportunities to increase its market visibility. Additionally, a SWOT analysis is conducted to evaluate the strengths, weaknesses, opportunities, and threats that this company faces in the current environment. This study suggests a series of practical recommendations to optimize Keah's online presence, including the use of paid advertising campaigns and the adaptation of content to different market segments. It also proposes strengthening customer relationships through a more interactive and personalized approach on social media. The expected results include greater customer acquisition, increased loyalty, and ultimately, an increase in sales. Likewise, this project highlights the importance of a well-structured digital marketing strategy for small and medium-sized enterprises that want to compete in an increasingly digital market.