Plan de comunicación estratégica y marketing digital para la empresa Cade Custom Accessories del Ecuador Cia Ltda.

Abstract

Abstract: The present study focuses on CUSTOM EC company with the objective of diagnosing its communication environment and proposing a digital marketing and communication plan aimed at enhancing brand recognition to improve economic revenue. Trough detailed research techniques outlined in the methodology chapter, significant elements such as SWOT analysis, PESTEL analysis, marketing mix, and Web 2.0 evaluation were identified. These analyses revealed findings such as low brand recognition in digital media and inadequate use of technological resources to promote services and retain customers. Based on these premises, a six-month strategic communication plan is proposed, with tactics centered on consistent content development on digital platforms like social media to increase brand recognition and customer loyalty. The plan not only outlines actions but also includes a creative strategy developed from information gathered in the strategic brief and client input. This proposal to CUSTOM EC aims to achieve several communication objectives, primarily focusing on executive-level goals, specifically the increase of revenue.