Diseño de estrategias que impulsen la competitividad de las microempresas del sector comercio del cantón Cuenca, provincia del Azuay, año 2024

Abstract

Abstract: The present degree work, entitled "Design of strategies that promote the competitiveness of microenterprises in the city of Cuenca," aims to investigate in depth the strengths, weaknesses and shortcomings of the microenterprises in the sector, is based on the application of surveys to collect detailed and accurate data, from From the information obtained, eight key dimensions have been defined and analyzed that allow identify weak points and areas where competitiveness is poor, analysis of These dimensions are essential to understand the factors that limit growth and competitiveness of microenterprises in Cuenca. Once the dimensions have been identified with weaknesses, with the data obtained we can design strategies for each of them that provide a solution to the identified shortcomings, thus ensuring that microenterprises increase their competitiveness in each of the dimensions. These strategies are not only to eliminate the weaknesses found, but also seek to enhance the existing strengths, in this way the competitiveness of the canton's microenterprises Cuenca will increase in the market, allowing them to stand out in an increasingly competitive as is the commercial sector, strengthening and directing its growth in the short and long term, thus contributing to the local economy.