Análisis del nivel de digitalización en los emprendimientos de Ecuador. Caso de estudio: Zafiro Peluquerías, de la ciudad de Quito, año 2024

Abstract

Abstract: The present research "Analysis of the level of digitalization in business ventures Ecuador. Case study: Zafiro Peluquerías, from the city of Quito" studies how the Adoption of digital technologies can improve the efficiency and competitiveness of companies small and medium-sized companies, taking Zafiro Peluquerías as a case study. He general objective is to analyze the level of digitalization of the entrepreneurship and propose strategies to maximize your processes through the use of emerging technologies. The methodology It has a qualitative approach, based on descriptive and exploratory research. They were used interviews and content analysis to gather and process information about practices business digital. Important results show low interaction in networks social despite having a significant number of followers, the need for training uninterrupted use of digital tools and the value of implementing management systems and automation to maximize operational efficiency. Specific strategies are proposed to address these areas, including a training program in digital technologies, a comprehensive digital strategy and the adoption of an ERP system.