Plan de comunicación estratégica y marketing digital para la empresa Kami Láser

Abstract

Abstract: This Curricular Integration Project consists of developing a strategic communication and digital marketing plan for the company Kami Láser. It details a mixed approach methodology used for data collection and information analysis, in order to develop a comprehensive diagnosis of the company. To implement this diagnosis, various research techniques are used to facilitate the recognition of both internal and external problems. Among the most relevant sectors, the brand positioning and the audience's perception of it stand out. In a market where trends are constantly changing, it is essential for the company to position itself effectively and adapt to new market and customer needs. The objective of this research is to report the results obtained and to develop innovative strategies that will benefit Kami Laser. These strategies are designed to respond to challenges faced by the company, improving its positioning and strengthening its brand recognition in the market. In addition, it wishes to implement actions that optimize its interaction with the public.