Combate Estratégico en el Tablero de Juego, una Reflexión sobre Ajedrez y Comunicación

Abstract

Abstract: What do chess and communication have in common? This question was the trigger for begin this investigation and reflection on the points of convergence that could be find between these two disciplines related to the author's own experience as Chess teacher and communication professional. This document called: Strategic Combat on the Game Board, a Reflection on Chess and Communication, addresses strategy as a transversal approach that drives communication actions, At the same time, it is the beginning of an ancient board game whose pieces represent the military forces of an army on the battlefield. It is precisely in the knowledge military where great concepts have originated that are used in communication strategic. In each section, some examples of ideas are presented in a playful way. generalities of the study areas through analogies. The perspective of the chess player as a strategist within the board who constantly weighs the circumstances, resources, time and material, as well as the communication strategist which, in turn, must analyze variables and opportunities to achieve the objectives. The work It has been divided into four chapters, coinciding with a communication plan model strategy of four phases that correspond to: investigation or diagnosis, planning or action, execution or communication and evaluation.