Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio del emprendimiento Almacenes Gotti, en la ciudad de Lago Agrio, año 2024

Abstract

Abstract: The venture began in 2021, currently it does not have the tools, the equipment or knowledge to take your business to virtuality or the digital age for through a website or social networks that are currently used both for businesses as well as for their clients. The objective of this study is to digitize entrepreneurship with the purpose of increase profitability by gaining market share with digital presence in the minds of customers possible clients in the city of Lago Agrio. The research method used in this study is descriptive, which allows us knowing the levels of adoption and use of digital technologies in business, has a qualitative approach that provides information on the perceptions, experiences of the people involved. Interview is used as a source of information and research bibliographic. The results obtained are five strategies, which will help the owner to digitize his business, with a request for economic investment, purchase of computer equipment, marketing digital, online customer service and inventory management.