Plan de Comunicación estratégica y Marketing Digital para la empresa Centro Estético Nidia Rodríguez

Abstract

Abstract: Social networks are essential for companies to connect with target audiences, improve their visibility, consolidate the brand and generate greater engagement. In this context, organizations have to adapt to current needs. Therefore, the company "Centro Estético Nidia Rodríguez" lacks presence in social networks, which represents an important challenge in the business environment. This article presents the results of the implementation of a communication and digital marketing plan. Methodologically, it presents a descriptive research that investigated the current situation of the company, in addition to creating strategies to solve the defined problems. At the same time, a qualitative approach is presented, which used a documentary review and in-depth interviews with the company's manager and customers. The results show a solid traditional marketing plan as opposed to the digital one. For which an innovative advertising campaign was carried out, in order to achieve the proposed objectives, reach the desired audience, optimize communication, thus adapting to an environment of constant evolution.