Primer mapa de cibermedios de Latinoamérica. Caso de estudio Paraguay

Abstract

Abstract: In the present work, entitled First map of cybermedia in Latin America. Paraguay Case Study , provides the elements to understand the Cybermedios environment in Paraguay, taking 34 of them as a sample. Gathering the most significant aspects of each cybermedio: interactivity, multimediality, personalization, global access and updating; starting with an observation on each web platform, to then synthesize characteristics such as: the general information of the medium, its social networks and platforms, its updating and reach, the accessibility that these allow to the population, its level of interactivity with users, the way of updating its content, the impact of new trends in journalism and its financing model. Paraguayan cybermedios, after the 2019-2020 pandemic, grew in consumption by users, and with the arrival of artificial intelligence, their content has begun to proliferate even more. Paraguay has a primarily young population, transformed into digital surfers, those who do not consume, in any other way than digital, neither information, nor entertainment, nor anything; You will never see them watching a traditional channel anymore.