Plan de Negocios para la producción y exportación de Cannabis no psicoactivo, sembrado en el cantón Guaranda, provincia Bolívar

Abstract

Abstract: This business plan proposal for the production and export of non-psychoactive cannabis in the Guaranda canton, province of Bolívar, addresses the need for agricultural diversification and is aligned with new Ecuadorian regulations and global demand. The study analyzes the edaphoclimatic conditions of Guaranda to implement efficient agronomic practices in the cultivation of non-psychoactive cannabis. Surveys of 57 producers indicate that 87.72% consider the local climate viable and 80.7% perceive high soil fertility. However, 84.21% lack prior experience in cultivation, underscoring the need for specific training programs. The main challenges identified for production and export are access to financing and initial capital, followed by social stigma and legal barriers. 61.40% of producers see this activity as a viable opportunity. The project proposes a sustainable model that will economically benefit local farmers and promote their social development. This work sets a precedent for future research and applications of non-psychoactive cannabis in Ecuador, promoting innovation and growth in this sector.