Diseño de estrategias que impulsen la competitividad de las microempresas del sector turístico del Cantón Tena, Provincia de Napo, año 2024

Abstract

Abstract: The purpose of this research is to design competitiveness strategies for microenterprises in the tourism sector of Tena canton in 2024. The methodology applied is descriptive, with a quantitative methodological approach, through instruments to acquire sufficient information on all eight dimensions of competitiveness such as: strategic planning, quality assurance, value chain, marketing, accounting and finance, human talent management, environmental management and information systems. The results reveal that 75% of microenterprises are at a high level of competitiveness, while the remaining 25% have opportunities for improvement, mainly in marketing and environmental management. The findings of this study contribute to identifying the key areas in which microenterprises should focus their efforts to strengthen their market position and promote the development of the tourism sector in Tena canton. The proposed strategies will allow them to improve their performance and consolidate their market position.