Plan de comunicación estratégica y marketing digital para la empresa MOLART

Abstract

Abstract: For the present Curricular Integration Work, a Strategic Communication and Digital Marketing Plan was developed for the MOLART Dental Office. Based on a mixed approach, different analyses were carried out to evaluate the current situation of the office. The main weakness identified is the poor management of social networks, which prevents the capture of new patients by this means. It is proposed to create educational content of interest for the population of Cuenca, focused on oral health issues and establish a calendar for the regular publication of content to increase the number of followers and increase the conversion rate of interactions on social networks to appointments in the office, not only improving online positioning but also increasing income for this company. It focuses on improving the presence of the dental office on social networks through the periodic publication of content of value for users, to attract more patients and position the office as a reference in oral health in Cuenca.