Plan de comunicación estratégica y marketing digital para el Vicariato Apostólico de Puyo

Abstract

Abstract: The present Curricular Integration work called Strategic Communication and Digital Marketing Plan for the Apostolic Vicariate of Puyo that adjusts to the needs of the Apostolic Vicariate of Puyo, with the purpose of strengthening the positioning in digital media. The research focuses on a methodological approach with a qualitative and qualitative method that allows to diagnose the management of the communication and digital marketing of the Institution. Through a deep diagnosis, various techniques were used, such as Advertiser Brief, Strategic Brief: Company Description, PESTEL, SWOT, Analysis of the Current Marketing Mix Situation, Web Application Analysis Sheet, Development of SEO and SEM Analysis and 2.0 Communication Evaluation Model in Social Media. By implementing this plan, it is intended to increase interaction with the faithful on digital platforms, expand the visibility of its brand and increase the participation of its followers, with the purpose of guiding the activities of the Apostolic Vicariate of Puyo in a more dynamic, creative and updated way.