El Diseño de un modelo de negocio bajo la metodología Canvas, para la innovación de la cartera de productos de la empresa Delgado Pitahaya en el cantón Palora, para el año 2022.

Abstract

Abstract: This Degree project focuses on developing a business model using the Canvas modality for the Delgado Pitahaya 2022 Company, located in the Province of Morona Santiago, specifically in the Palora canton. The problem identified is the lack of innovative strategies for this yellow pitahaya company. To address this situation, deductive and inductive qualitative research methodologies were applied. This process included the development of surveys directed at the company to identify shortcomings and areas for improvement. Subsequently, the Canvas was used to implement strategies based on the findings obtained. In addition, an innovation instrument was developed that made it possible to generate new strategies based on the market study carried out. In summary, this Degree work focused on resolving the lack of innovative strategies at the Delgado Pitahaya Company through a rigorous methodological approach that included the qualitative analysis of surveys and the application of the Canvas to develop new business strategies.