Propuesta de plan estratégico y operativo para la expansión y exportación de cebolla de la finca El Español en los años 2023 2024

Abstract

Abstract: The introduction of imported technology and cutting-edge agricultural techniques allowed the El Español farm to improve production efficiency and quality, while, of the 17.5 hectares available, 7 hectares are used for onion planting. With this, the study involves proposing a strategic-operational plan for the onion production of the El Español farm for expansion and export to strategic markets. For which an internal and external analysis was applied as a methodology, expansion strategies and operational criteria were established to produce 10 more hectares of onion. The results show that an investment of $169,000 dollars is needed to start the expansion, whose costs and expenses based on the installed capacity of the farm will cover 5% of the demand for onion in Colombia. The IRR of the expansion of onion production at Finca El Español is 234%, higher than the discount rate, which indicates that the investment is profitable, greater than what is expected in the market. Meanwhile, the NPV is positive and greater than zero (2,264,641) indicating that the flows of future income and expenses from the expansion of onion production are greater than the expected rate in the market.