La televisión social en los noticieros estelares de las principales cadenas televisivas de Ecuador

Abstract

Abstract: The objective of this work was to determine the impact generated by the news programs of the main public and private TV networks in Ecuador on social media, considering the concept of social television that combines the traditional experience of watching television with social interaction in time. real through digital platforms, where the viewer can comment, share opinions and connect with others while watching television programs; for which a mixed methodology, descriptive and qualitative approach was used to determine conversation trends. , sentiment of comments, mentions and reactions on social network quantitative. to collect data on interaction metrics on the social network Facebook, such as the number of comments, shares, reach and engagement of the publications in the broadcasts of the stellar newscasts. The main results reached by the study are that the news programs of Ecuavisa and Teleamazonas are the ones that have the greatest impact on citizens, of the six channels analyzed, since they were identified with the greatest number of fans in the two networks evaluated; as well as their interaction rate with the public and the market share they have on the networks. In conclusion, it is established that these two news programs must continue to maintain their level of publication and trust that they have generated with Internet users.