Plan de comunicación estratégica y marketing digital para la empresa Consultora CYC

Abstract

Abstract: Nowadays all companies have certain problems with the digital world and its competition, since there is currently a lot of innovation and competition in the market. That is why the purpose of this work is to apply certain strategies so that the company, with which we are working, in this case Consultora CYC, manages to stand out among all its competitors by joining the digital world, which is why it was carried out in a strategic communication plan. And digital so that it grows little by little. This process began with various points that stand out: SWOT analysis, Pestel, a Strategic Brief, an Advertiser's Brief, surveys, interviews and others. Based on this, it was possible to determine the emergencies on which we had to work more thoroughly in the company; it also allowed us to set both general and specific objectives. The strategic communication and digital marketing plan makes the company grow and enter the digital world, becoming much more known in the market as a brand of value and prestige in the region.