Propuesta de valor para el primer hostel cápsula en el Ecuador, a través del modelo CANVAS, en la ciudad de Cuenca, provincia del Azuay, año 2023.

Abstract

Abstract: This project is about the enhancement of a capsule hostel in the city of Cuenca, using the Canvas Model to develop a value proposition. The objective is to address the growing demand for accommodation in this tourist city and offer an innovative option that combines comfort and economy in small spaces. A qualitative and exploratory methodology was used that includes interviews, online surveys and field observation. The project is organized in four chapters ranging from the introduction and description of the environment to the analysis of results and the development of the business model canvas. The importance of this research lies in its contribution to the socioeconomic development of the region and the country, the diversification of accommodation options, the generation of employment and the promotion of investment in the tourism sector. This research seeks to meet the needs of modern tourists and enrich the tourist experience in Cuenca, Ecuador, and can also serve as a valuable case study for other entrepreneurs interested in similar projects.