Plan de comunicación estratégica y marketing digital para la empresa Correcuador

Abstract

Abstract: The present research focuses on the design of a strategic communication and digital marketing plan for Correcuador, the problem was identified, which is the lack of digital presence, despite its recognition in traditional media, the company has been in the market for 13 years and offers personalized sports services to amateur executives. The applied research design highlights a mixed approach that includes techniques such as interviews, surveys, SWOT and PESTEL analysis, among others. In addition, direct observation and documentary review were used to collect data on past communication and digital marketing management. The analysis of results revealed the need to improve the presence on social media such as Facebook and Instagram to strengthen the positioning of the brand and increase its digital visibility. The results obtained from the application of the research instruments highlight the aspects that must be improved and strengthened the digital interaction of the brand. These results are fundamental for the future design of an effective digital marketing and communication plan, adapted to the specific needs of Correcuador and aimed at optimizing its presence in the current digital market.