Propuesta Canal Digital Cámara de Comercio de Loja

Abstract

Abstract: The document addresses the digital transformation of the Loja Chamber of Commerce, proposing the creation of a digital channel with the aim of improving interaction, customer service, and services offered to its members. The research includes the analysis of the current situation of the institution, identifying the need for modernization and digitalization to remain relevant and competitive. The methodology used to assess the needs and expectations of members is detailed, as well as the design and development of prototypes. The market study and feasibility analysis are key components of the work, presenting a detailed approach to the implementation of digital technologies that facilitate communication, training, and service management. The conclusions highlight the expected benefits, such as greater member participation, optimization of internal processes, and strengthening of the local business community. The relevance of this research lies in offering a clear roadmap for the digital transformation of the Chamber, benefiting both its members and the community at large.