Plan de comunicación estratégica y marketing digital para la empresa Multifunción JK

Abstract

Abstract: This thesis proposes a Strategic Communication and Digital Marketing Plan for the company Multifuncion JK, highlighting the importance of optimizing its online presence, strengthening interaction with customers, adapting to market trends and differentiating itself from the competition in the home appliances sector. Based on a qualitative and quantitative research approach, techniques such as interviews, surveys and social media data analysis will be used to gain an in-depth understanding of customer needs and evaluate the effectiveness of current strategies. The formation of an interdisciplinary team, preliminary research and SEO audit are key components of the process. The result will be a comprehensive plan that addresses online visibility, customer interaction and adaptation to trends, contributing to Multifuncion JK's growth and positioning as a leader in innovation and customer satisfaction in the home appliance market. Keywords include: Strategic Communication, Digital Marketing, Home Appliances. This paper provides a substantial contribution to a university thesis by combining theory with practical approaches to address contemporary business challenges.