Modelo de negocio para la elaboración y comercialización de gelatinas nutricionales para mascotas en edad avanzada

Abstract

Abstract: This research develops a business model for premium nutritional gelatin targeted at older pets, addressing the lack of specific options in the market. A thorough analysis of existing trends and studies was conducted, identifying opportunities and challenges. The problem and need for the product were defined, highlighting the lack of variety and concern for quality and environmental sustainability. The conceptualization of the value proposition highlights the key nutritional benefits of gelatin. The comprehensive business model focuses on attracting a middle- or upper-class target audience, with green distribution channels such as subscriptions and direct sales. The comprehensive strategy to launch and scale the product includes aspects of marketing, sustainability, and transparency in production. This work contributes significantly to the sector by offering an innovative and green solution to meet the nutritional needs of older pets.