Diseño de un modelo de Negocio Freelancer para Publidea, agencia de diseño multimedia enfocada a PYMES

Abstract

Abstract:The main objective of this thesis is to develop an innovative strategy based on the freelance business model for the multimedia design agency Publidea, which focuses on serving small and medium-sized enterprises (SMEs). The implementation of this model aims to increase Publidea's income by hiring highly qualified independent professionals with experience in projects similar to those that the agency develops globally. To achieve this, the online platform FreeLancer will be used, which offers a wide range of tools and resources that facilitate the connection with specialized talent in various areas of multimedia design. The proposed strategy will not only focus on hiring freelancers, but also on optimizing Publidea's internal processes, taking advantage of emerging technologies and best practices in project management. This will allow the agency to improve its operational efficiency, reduce costs and offer high-quality services to its clients. Likewise, the implementation of this business model will be based on the knowledge acquired in the Master of Business Administration with a major in Innovation, ensuring that the proposed solutions are both creative and viable from an economic and strategic point of view.