Estudio de factibilidad para la implementación de una planta de producción de snacks de fresas liofilizadas en la parroquia de Ascázubi del cantón Cayambe de la provincia de Pichincha

Abstract

Abstract: The present feasibility study for the implementation of a plant for the production of lyophilized strawberry snacks in the parish of Ascázubi in the canton of Cayambe in the province of Pichincha aims to analyze the feasibility of the same with a focus on investment studies. For this, it began with a market study in order to determine the existence of an unsatisfied demand from primary information obtained from surveys of a sample of 472 people from the urban population of the canton of Cayambe, which is the place where it is proposed to begin the commercialization of this product, continuing with a technical study to analyze its technological viability, ending with a financial study and analysis to evaluate the profitability of the project. The study revealed that at the study site there is an unmet demand of 0.33 million dollars, it is technically feasible and requires an investment of $277,058.68 that will generate a net present value of $33,320.57, an internal rate of return of 18.47%, a cost-benefit ratio of 0.89 and a payback period of 3 years, 5 months and 6 days.