Modelo de negocio para el hospedaje, oferta gastronómica y servicio turístico personalizado en la parroquia Malacatos

Abstract

Abstract: This document presents a business model that integrates lodging, gastronomic offerings, and personalized tourist services in the Malacatos parish. The objective is to propose a viable and sustainable model that promotes prosperity and general well-being in the parish, enhancing its tourist attractions. The research was done in the Malacatos parish, with additional context in Vilcabamba and Loja. A mixed approach was used, through interviews with potential tourists and actors in the sector to highlight their preferences and needs. In addition, a minimum viable product, a value canvas, and a business canvas tool were designed to define the model. In conclusion, the implementation of this model with a focus on sustainability, social responsibility, and community participation can generate economic benefits and preserve the natural and cultural heritage, contributing to the general well-being of the population.