Modelo de negocio como oportunidad de mejora para el proceso de inclusión financiera y tecnológica de la Empresa FINTECH ABITMEDIA S.A.S.

Abstract

Abstract: Fintech, or financial technology companies, are transforming the business landscape. financial sector by offering innovative solutions that improve access to services financial. This study analyzes the business model of the company Abitmedia S.A.S., highlighting its potential to redefine financial and technological inclusion in an environment competitive. Through an exhaustive analysis of the company's financial statements and its macro and microeconomic environment, as well as an internal and external evaluation, have been identified various growth opportunities. In response to these findings, proposes the creation of a digital platform for the payment of municipal property and patents from Zone 7 of Ecuador, based on the Canvas business model. This model is focuses on essential aspects such as offering fast and secure payments, identifying segments of clients and form strategic alliances with municipal governments. Your focus is designed to improve interaction with customers and promote collaboration within the fintech ecosystem, facilitating progress towards financial inclusion and training communities through accessible and efficient digital solutions.