Plan de comunicación estratégica y marketing digital para la empresa Almacenes Chordeleg

Abstract

Abstract:The strategic communication and digital marketing plan for Almacenes Chordeleg focuses on optimizing its presence in the digital market, especially in social networks and WhatsApp Business. This approach starts with a swot analysis to assess the company's current situation on digital platforms, identifying strengths, weaknesses, opportunities and threats. The main objective is to improve interaction with customers and increase sales through well-defined digital content and advertising strategies. Detailed target audience segmentation is proposed, tailoring communications and promotions to maximize customer engagement and response. The plan includes specific tactics such as media content management, interactive content development, strategy analysis and tracking, and the effective use of whatsapp business for direct messaging. In addition, emphasis is placed on continuous training of the marketing team to keep up to date with the latest trends. This comprehensive plan seeks not only to improve Almacenes Chordeleg is online visibility and sales, but also to strengthen its relationship with customers and its position in the competitive home appliance market.