Plan de comunicación estratégica para impulsar el posicionamiento en marketing digital para la empresa Ritiy

Abstract

Abstract: In this work, the current problems of the Ritiy company were analyzed in terms of visibility and positioning in the market. The company's weak points were evaluated and opportunities for improvement were identified. A digital marketing plan was developed to drive Ritiy brand recognition in a competitive environment, implementing effective digital strategies to capture the attention of the target audience. A study of competition and market trends was carried out to design solutions aimed at improving brand recognition through digital channels. The proposed strategies include optimizing social media presence, creating relevant and engaging content, and analytics to measure and adjust actions in real time. The digital marketing plan seeks not only to increase the visibility of the brand, but also to strengthen the relationship with current and potential customers, generating greater engagement and increasing conversions and sales. The document concludes with recommendations to facilitate the implementation of the proposed strategies, ensuring continuous monitoring and flexible adaptation to changes in the digital environment.