Diseño de un Plan de Marketing Digital Turístico para el Garden Restaurant & buffet, en el cantón El Pangui, provincia de Zamora Chinchipe, año 2024

Abstract

Abstract: The work called Design of a Digital Tourism Marketing Plan for the Garden Restaurant & Buffet, in the canton El Pangui, province of Zamora Chinchipe, year 2024, aims to develop a proposal for the implementation of a Digital Marketing Plan to enhance the visibility of the services of the Garden Restaurant & Buffet, a study developed in the province of Zamora Chinchipe, Ecuador; a non-probabilistic convenience sampling was carried out, forming a sample of 255 people, using the snowball technique; it is a mixed, non-experimental and descriptive study; to collect information, a survey applied to 252 participants and an interview with 3 restaurant collaborators were used, through Google Forms and physical registration, respectively. The results show that despite the perception of good quality and service of those who know the restaurant, more than half of the local population does not know them. For this reason, a Digital Marketing Plan is proposed, which seeks to make the establishment and its products visible, increasing its range of potential customers to improve its sales.