Plan de comunicación estratégica y marketing digital para la Inmobiliaria MJN Construcciones

Abstract

Abstract: In this research, a strategic communication and digital marketing plan is developed for the MJN Constructions Real Estate Company, in which a mixed qualitative investigation and a detailed analysis were used using different strategies and tools such as SWOT and PESTEL, content analysis , advertiser brief and strategic brief in which several obstacles and challenges faced by the agency in the real estate sector were identified, to improve the management of digital communication to consolidate with a stable positioning of the real estate agency through several innovative media strategies digital to increase good digital communication management to position itself as a solid brand, analyzing the content through direct observation using a 2.0 communication model to manage the content of the real estate page creating engagement in digital media optimizing online visibility and attracting to a specific target audience. The conclusions and recommendations point to a digital evolution that promotes the effectiveness and competitiveness that arises from real estate with the purpose of improving communication and marketing in the real estate space.