Modelo de negocio como oportunidad de mejora para el proceso de inclusión financiera y tecnológica de la empresa Dátilmedia S.A.

Abstract

Abstract: This research work designs a business model for the company Dátilmedia S.A., focusing on the contribution it could offer to the financial and technological inclusion of the country. It is of general interest to identify how the company can adapt to the current needs of a group of producers who, despite having productive representation in the industry at a national level, do not have market proposals that help in the adoption of new technologies to enhance their businesses. A business proposal was designed based on the services already offered by Dátilmedia S.A. The business model was structured following the business model canvas scheme. The financial viability of the project was evaluated based on the cash flow projection. Finally, it is concluded that the designed plan "DátilES," aimed at the Solidarity Economy, can help not only Dátilmedia S.A. to gain greater market position but also producer associations to improve their economic projection in the future.