La IA en la creación de contenidos digitales para Instagram y TikTok

Abstract

Abstract: Artificial Intelligence (AI) in recent times has been a participant in great changes in the different professional fields such as communication, in which it is being the engine to direct a new way of producing information, processing and disseminating it with the help of professionals in the field. The objective of this research is to develop a strategy for creating content on Instagram and TikTok using AI, which optimizes the production time, increase engagement and build loyalty among radio audiences Accomplice 99.7 FM from the city of Cuenca-Ecuador. For this, a methodology was used mixed: qualitative-quantitative, verifying that this medium does not have a plan strategic content that uses AI, concluding that essential pillars must be established for a communication strategy prior to the creation of digital content for your Instagram and Facebook channels, such as the creation of TikTok with the aim of reaching a young audience, which allows increasing engagement, building audience loyalty, but above all everything, optimize production time.