El impacto del comercio electrónico en la ciudad de Loja, como dinámica de productividad post-pandemia

Abstract

Abstract: This study analyzes the impact of electronic commerce as a productivity dynamic in the city of Loja, through a quantitative approach, identifying relevant patterns and findings on the perception of consumers and companies. Surveys were conducted with 383 consumers and 26 companies to investigate aspects related to products, frequency and channels of consumption, expenses, employability and means of payment. The results show that consumers mainly look for clothing and prepared foods, although it is recommended to expand the offer of technology, unprepared foods and medicines. Purchases are made through e-commerce web platforms and paid by credit card, with average values between 50 and 100 dollars, and an annual and monthly purchasing frequency. The most selection criteria are price, quality and speed of delivery. In conclusion, electronic commerce has increased productivity in the city of Loja, increasing the flow of orders between 25% and 50%, promoting electronic payment methods and increasing employability in this sector, by requiring between 1 and 5 additional collaborators.