Análisis comparativo de la estructura económica financiera de las empresas ecuatorianas, provincia Guayas, cantón Guayaquil, grupo 16, años del 2017 al 2022

Abstract

Abstract: The comprehensive study of the economic-financial structure of companies in Guayas, specifically in the Guayaquil Canton, Ecuador, highlights the relevance of key financial indicators in business decision making. Challenges are identified in the financial management of micro and small businesses, such as variable levels of indebtedness and unstable management, highlighting the need for more solid strategies to improve their stability and long-term investment capacity. On the other hand, it is observed that medium and large companies show greater profitability and efficiency in resource management, suggesting a sustainable competitive advantage in the market. The importance of balanced and sustainable management for all companies is highlighted, as well as the need for financial and administrative support to improve their competitiveness and sustainability in the local business environment of Guayas, guaranteeing solid and sustainable economic development in the region.