Diseño de un modelo de negocio para implementación del Robot barista en Loja

Abstract

Abstract: A coffee-producing region in the south of the country, such as Loja, Loja coffee follows a careful and artisanal process. Famous for its unique flavor and aroma, it is one of the most exclusive in the region and is nationally and internationally renowned. It is known that the coffee industry has experienced great growth due to product diversification and global demand. Thanks to its high demand, specialty coffee has allowed producers to access more demanding markets, which has translated into higher prices. The coffee sector, having limited technology, makes innovation the key to a sustainable coffee industry. A barista robot that takes orders, makes coffee and delivers drinks to customers is one of the new technologies that is making Loja coffee more efficient, transforming it into a quality and competitive product. A robot like this in Loja is a business model with high expectations, considering the characteristics of the local sector, market demands and international best practices. The research is expected to provide information on the implementation of novel technologies in coffee production and establish a business strategy that will boost the Loja coffee market.