Propuesta de implementación de sistemas de realidad virtual para museos y centros culturales de la ciudad de Quito

Abstract

Abstract: Due to the great technological advances that are being carried out, companies and new ventures must adapt to new times by implementing technologies to improve the quality of the product or service they offer and the efficiency of their processes, the cultural sector should not be alien to this reality. The proposal for the implementation of virtual reality in museums and cultural centers in the city of Quito carries out an analysis of the problematic and previous studies to identify the need to improve exposures that currently offered by the museums and cultural centers of Quito, for this reason the technology of Virtual reality can be a great ally to increase interest on the part of the population to visit these places and increase their income. For this project, a series of tools were used to verify its feasibility, The PESTEL analysis allowed us to analyze the external environment focused on culture and technology, In the same way, tools were implemented such as: the buyer persona, model matrix business and value chain. Finally, the financial analysis of the proposal was carried out where The VAR, IRR and PRI were calculated to identify its profitability and the recovery period of the investment.