Propuesta de Creación de una pastelería canina en la ciudad de Manta

Abstract

Abstract: In a context where dog ownership trends are constantly growing, it is It is essential to feed them in a healthy way and provide spaces where they can interact with other dogs and their owners. Sweet Paws emerges as an innovative solution by offering gourmet cookies made with natural ingredients, designed to promote canine health and well-being. Additionally, offering a welcoming and safe environment that encourages socialization between pet owners, creating memorable experiences. The work presents an analysis of market trends and the challenges faced, highlighting the importance of achieving the stated objectives and the methodological approach used to achieve this. It is divided into five chapters that detail crucial aspects of the project, from opportunity identification to implementation strategies. This study benefits the company and users, promoting the well-being of pets and strengthening coexistence in the community. The financial viability of the project is evaluated through five-year projections with a initial investment of $201,353.62 and sales growth of 10% showing a net flow of $49,220.15 in the first year and a return on investment in 2.6 years, confirming the solidity financial of the project. The results are presented in the annexes section at the end of this document.