Plan de comunicación estratégica y marketing digital para la Empresa DISTRIMARKET S.A.

Abstract

Abstract: The Strategic Communication and Digital Marketing Plan for DISTRIMARKET S.A. is the result of field analysis aimed at strengthening the brand's presence in the telecommunications market through effective strategies that support the presented communication plan. It aims to enhance DISTRIMARKET S.A.'s presence in digital environments through traditional campaigns that consolidate its market position; taking advantage of opportunities offered by the world, and especially, the digitalization that allows for a connection with the audience. This combination aims to improve brand visibility, increase its follower base, and generate a greater online impact. Additionally, the plan proposes developing a content marketing strategy that educates, entertains, and inspires the audience about telecommunications services. This vision seeks not only to increase brand recognition but also to drive sales and customer loyalty. The Strategic Communication and Digital Marketing Plan for DISTRIMARKET S.A. represents an important step toward consolidation in the telecommunications market. This campaign is also proposed through a focus on quality and deep connection with its audience, enabling the capitalization on digital opportunities for growth and success.